The Next Step Forward
In 2007, after several years of absence, at the urging of my father, I decided to return to the company from Asia, where I lived at the time. The golden years were already over. Lithuanians took away from us a large share of the market of beads, raw material did not flow from Kaliningrad with such a broad stream, strong Polish currency deteriorated the profitability of export. Some of our employees became independent, many new companies appeared on the market competing with us mainly with the cost of production. Along with the rapid development of Poland's economy costs of labour also rocketed. My father's motto was: "We produce, You sell" - the principle according to which we did no want to interrupt the market of our main customers through exhibiting on the fairs abroad.
Our main partners in the US remember to this very day that we have always been loyal.
And so, I rolled up my sleeves and started to restructure the Company. I changed the form of business. I read all the books about amber. I reduced the unnecessary costs. To better understand the processes in the Company, next to continuous watching over its operations, I spent some time at every post, from the extraction and selection of raw materials, cutting, polishing, up to selecting the finished stones, design, advertising and sales. Armed with the thorough know-how I analysed our place in the market.
Our main advantage was the expertise, extensive financial background, the largest in the industry warehouse, broad knowledge of the market, the brand built for twenty years, and respect of both employees and suppliers whom we have always paid on time and treated fairly. We never fell behind on our payments to anybody and we paid for everything on the spot, requiring loyalty and good prices in return.
At the end of 2007 the Great Crisis come, turning the market upside down. That was the actual beginning of my career as the Director. I did not experience a lot of money flowing from business earlier so it was not so difficult for me to adapt to new conditions. I knew that we would survive, but I decided to cope better than the industry each year. I cared about people, providing them with work even when we did not need more of the product. Thanks to the effort of the entire team – we succeeded. Our Company reclaimed its lost position of one of the three largest producers of amber and silver jewellery in Poland.